Needs, Wants . . . and Excuses: What Executives Can Learn from Zig Ziglar About Working with Universities
Name
Needs Wants . . . and Excuses What Executives Can Learn from Zig Ziglar About Working with Universities.pdf
Size
2.59 MB
Format
Adobe PDF
Checksum (MD5)
4eb700f2b5042f14e668d19bf1c7c56d
Author(s)
Wright, Randall S.
Date Issued
April 9, 2025
Journal
Research-Technology Management
Publisher
Taylor & Francis
Citation
Wright, R. S. (2025). Needs, Wants . . . and Excuses: What Executives Can Learn from Zig Ziglar About Working with Universities. Research-Technology Management, 68(3), 54–58.
Version
Final published version
Abstract
Zig Ziglar was a famous sales trainer, motivational speaker, and author on salesmanship. When he died on November 28, 2012, Kevin Kruse (Citation2024)—best-selling author of Emotional Intelligence: 52 Strategies, coach to Fortune 500 CEOs, Marine Corps generals, and Silicon Valley entrepreneurs—wrote this in Forbes: “Zig Ziglar died today at age 86. A World War II veteran, Zig Ziglar became the top salesperson in several organizations before striking out on his own as a motivational speaker and trainer. With a Southern charm and lessons grounded in Christianity, Ziglar wrote over two dozen books and amassed a following of millions who were encouraged by his lessons for success.”
MIT Department
Massachusetts Institute of Technology. Office of Strategic Alliances and Technology Transfer. Corporate Relations
Terms of Use
Creative Commons Attribution-NonCommercial-NoDerivatives
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1080/08956308.2025.2475270
