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New product strategy in the technology-based firm : product technology, market strategy, and performance

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Author(s)
Meyer, Marc H
Advisor(s)
Edward B. Roberts.
Date Issued
1986
Publisher
Massachusetts Institute of Technology
Description
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.
MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.
Bibliography: leaves 212-218.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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