Strategies for decommoditizing and internationalizing a prepaid business unit
Name
750015282-MIT.pdf
Description
Full printable version
Size
21.57 MB
Format
Adobe PDF
Checksum (MD5)
31b3bc25a141f6db964f2e577e35f141
Author(s)
Cavalcanti Machado, Luis Filipe (Luis Filipe Dionisio)
Advisor(s)
Arnoldo C. Hax and Donald R. Lessard.
Date Issued
2011
Publisher
Massachusetts Institute of Technology
Abstract
This thesis aims to establish a new strategy for a Brazilian IT service company to leverage the operation of its prepaid business unit in Brazil and overseas. The work starts using the Delta Model to segment the customers, defining the correspondent value proposition and identifying the capabilities required by the company to execute its mission. Further, frameworks for internationalization are applied to define a pathway for the company global strategy. Finally, a strategic agenda is proposed with the steps that the company should undertake to implement the new strategy.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2011.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 151-156).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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