A computational method and software development for make-to-order pricing optimization
Name
71341433-MIT.pdf
Description
Full printable version
Size
6.03 MB
Format
Adobe PDF
Checksum (MD5)
9dc9b0821d2ab466438eaa8edc530344
Author(s)
Wang, Zhiyong, S.M. Massachusetts Institute of Technology. Engineering Systems Division
Advisor(s)
David Simchi-Levi.
Date Issued
2006
Publisher
Massachusetts Institute of Technology
Abstract
High variability of demand and inflexible capacity are inevitable in a make-to-order production despite its cost savings. A computational method is proposed in this thesis to exploit pricing opportunities in the price elasticity of demand and the up-to-date order transactions. Software development possibility was considered based on such pricing optimization method. Based on experiments conducted using a software prototype, we concluded that using the proposed computational method and software developed following the method with acceptable performance and scalability, pricing optimization was able to increase the revenue of a make-to-order production.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2006.
Includes bibliographical references (p. 34).
Subjects
System Design and Management Program.
MIT Department
System Design and Management Program.
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