The changing competitive landscape of the smartphone industry
Name
808139497-MIT.pdf
Description
Full printable version
Size
10.5 MB
Format
Adobe PDF
Checksum (MD5)
17cd95037b2c89be9b7bed75980d0d88
Author(s)
Ogunsanwo, Olumide
Advisor(s)
Henry Weil.
Date Issued
2012
Publisher
Massachusetts Institute of Technology
Abstract
Since the first truly portable phone was released in 1983, mobile phone usage has increased at unprecedented rates around the world. Despite this general industry growth, the smartphone subsector has achieved significantly lower levels of global penetration. As a result, there is a large scope for growth and a significant opportunity for players in the sector to seize in the future. The most widely used and supported smartphone operating systems today are iOS, Android, Windows Phone, Blackberry OS, and Bada. The thesis analysed each of these operating systems and examined ways in which their providers could adapt their current strategies to be better positioned to benefit from this upcoming market expansion. In conclusion, potential future scenarios resulting from changing market dynamics were investigated and compared.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2012.
Page 3 inserted twice. Cataloged from PDF version of thesis..
Includes bibliographical references.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
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