Korean restaurant business plan in Taiwan
Name
857792852-MIT.pdf
Description
Full printable version
Size
3.41 MB
Format
Adobe PDF
Checksum (MD5)
dde93ded991007c520399d1103212d5c
Author(s)
Chen, Kai Wei Kevin
Advisor(s)
Pai-Ling Yin.
Date Issued
2013
Publisher
Massachusetts Institute of Technology
Abstract
Taiwan's food and beverage business has been one of the main drivers of the country's economic growth for the past several years. As Taiwan becomes more prosperous and grows beyond the traditional OEM/ODM businesses, citizens start to value eating as an important part of everyday lifestyles. Many restaurant brands have captured the trend and have expanded very successfully both in Taiwan and other parts of the world. Specifically, local cuisines as well as cuisines from Japan, Italy, France, and the US have exploded in popularity. Interestingly, Korean cuisine has been lackluster in Taiwan, despite the rise of Korean pop culture in general and the proximity of the two countries. My research will focus on the food and beverage industry in Taiwan and the existing opportunities to start a Korean restaurant business. The study includes an overall industry analysis of the food and beverage sector in Taiwan, from the angle of competitive landscape, customer preferences to industry developments and trends. The study also includes my personal business aspirations and strategies that I will take given the food and beverage environment in Taiwan.
Description
Thesis (S.M. in Management Studies)--Massachusetts Institute of Technology, Sloan School of Management, 2013.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 43).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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