Machine couture : manufacturing as consumer spectacle
Name
326878788-MIT.pdf
Description
Full printable version
Size
35.23 MB
Format
Adobe PDF
Checksum (MD5)
f034c9e5a315fcd1071b3eb214f7c809
Author(s)
Hwang, Margaret (Margaret Juien-Yuan)
Advisor(s)
Mark Goulthorpe.
Date Issued
2008
Publisher
Massachusetts Institute of Technology
Abstract
By creating spectacle through architecture, clothing Labels have developed new branding techniques through which to redefine and provoke. However, the essential behind-the-scenes models of production have remained the same: consumption, manufacturing, and distribution are linked but always independent. This thesis proposes to compress the stages of production for a new type of spectacle: a consumer factory that uses the process of manufacturing as a branding technique. Set in Shanghai, the project studies how retail and manufacturing spaces can intersect to elevate the consumer experience. Through this co-dependency, manufacturing remains within the city's urban fabric and provides an experiential consumer environment new to the traditional retail models of China.
Description
Thesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2008.
"September 2008." Pages 58-59 blank.
Includes bibliographical references (p. 57).
Subjects
Architecture.
MIT Department
Massachusetts Institute of Technology. Department of Architecture
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copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
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