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A quantitative approach to new product decision making.

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Author(s)
Urban, Glen L.
Date Issued
1966
Publisher
[Cambridge, M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 215-66.
Subjects
New products
Mathematical models.
Persistent DSpace Link
http://hdl.handle.net/1721.1/48901
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