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15.810 Introduction to Marketing, Fall 2001

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Author(s)
Blackwood, Rosa M.
Alternative Title
Introduction to Marketing
Date Issued
December 2001
Abstract
This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.
Subjects
competition
customer orientation
marketing
distribution policy
advertising
pricing
product strategy
MIT Department
Sloan School of Management
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