A repeat purchase diffusion model : Bayesian estimation and control

Name

repeatpurchasedi00lili.pdf

Size

1.9 MB

Format

Adobe PDF

Checksum (MD5)

159f24623aeda933fa5e2735949a04f6

Author(s)

Lilien, Gary L.

•

Rao, Ambar G.

•

Kalish, Shlomo

Date Issued

1979]

Publisher

Cambridge, Mass. : Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1093-79.

Description

"December 1979."

Subjects

Marketing.

New products.

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