Consumer behavior as risk taking; a new model and new hypotheses.
Name
23874434-MIT.pdf
Description
Full printable version
Size
7.36 MB
Format
Adobe PDF
Checksum (MD5)
3def39ececd8fff59c50f50e0f9c7f99
Author(s)
Rodgers, William Hamilton, III
Advisor(s)
David B. Montgomery.
Date Issued
1969
Publisher
Massachusetts Institute of Technology
Description
Massachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1969. M.S.
MICROFICHE COPY ALSO AVAILABLE IN DEWEY LIBRARY.
Bibliography: leaves 121-122.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
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