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  5. Consumer behavior as risk taking; a new model and new hypotheses.

Consumer behavior as risk taking; a new model and new hypotheses.

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Author(s)
Rodgers, William Hamilton, III
Advisor(s)
David B. Montgomery.
Date Issued
1969
Publisher
Massachusetts Institute of Technology
Description
Massachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1969. M.S.
MICROFICHE COPY ALSO AVAILABLE IN DEWEY LIBRARY.
Bibliography: leaves 121-122.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
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http://hdl.handle.net/1721.1/14127
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