Encourage circular practices in the supply chain
Name
Perez_Goitia_2022.pdf
Description
Capstone project
Size
2.83 MB
Format
Adobe PDF
Checksum (MD5)
4f8a644b9da767bcc9ea8133f1e1e74e
Author(s)
Goitia Polo, Alejandro Jorge
Perez Dovalo, Juan Manuel
Date Issued
April 2, 2025
Abstract
Every year 300 million tons of plastic waste are produced, and the amount of plastic produced increases with the world population. The more people there are on the planet, the more waste is produced. The concepts of circular economy are gaining popularity. Companies are looking to implement circular strategies to maximize the use of materials, reduce waste and help the environment while improving their corporate image.
Since the coronavirus pandemic, digital transformation has progressed faster and faster, which has boosted digital communication. Social networks began to play a fundamental role in communication since they are an efficient means of interacting with people worldwide in real-time. Due to social networks' social impact, they can be used to influence people's decision-making.
This study aims to develop a model that encourages people to adopt recycling habits for polyethylene terephthalate (PET) bottles through social networks focused on the population of the United States. This study will use analytics tools such as the Bass Diffusion Model, and an economic analysis of the viability will be carried out to implement the proposed strategies.
Subjects
Circular economy
Social networks
Waste management
Consumer behavior
Adoption model
Terms of Use
CC0 1.0 Universal
Persistent DSpace Link
