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  5. Top-Performing Companies Reuse Four Digital Platform Designs

Top-Performing Companies Reuse Four Digital Platform Designs

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2025_0501_DigitalPlatformDesigns_WoernerWeill.pdf

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Author(s)
Woerner, Stephanie L.
•
Weill, Peter
Date Issued
May 15, 2025
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Woerner, Stephanie L. and Peter Weill. “Top-Performing Companies Reuse Four Digital Platform Designs.” MIT CISR Research Briefing Volume XXV, no. 5 (May 2025). https://dspace.mit.edu/handle/1721.1/174971.
Series/Report no.
MIT CISR Research Briefing, Vol. XXV, No. 5
Abstract
People use the term digital platform to mean lots of different things an internal business capability, a business model, a technology, a business service, or a mindset, among other things. To help executives discuss, design, and manage digital platforms, we studied platform designs. We identified four dominant digital platform designs platform as a service (PaaS), multisided marketplace, internal platform, and X as a service (XaaS) and found that companies that effectively managed one or more of the designs had above-average financial performance. In this briefing, we describe the designs and share the financial performance of companies using each design.
Subjects
Assessing Performance and Value
Top Performers
Business Models
Ecosystems
Information Technologies
Platforms
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
https://creativecommons.org/licenses/by-nc/4.0/
Persistent DSpace Link
https://dspace.mit.edu/handle/1721.1/174971
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