Consumer response to a legitimated brand appeal, a preliminary report

Name

consumerresponse00mont.pdf

Size

1.67 MB

Format

Adobe PDF

Checksum (MD5)

2e5ccde636e92f85f2dd6b46c237abab

Author(s)

Montgomery, David Bruce.

•

Armstrong, Jon Scott

Date Issued

1967

Publisher

[Cambridge, Mass., M.I.T.]

Series/Report no.

Working paper (Sloan School of Management) ; 276-67.

Subjects

Brand choice.

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