Demand Shaping: Changing the Conversation About IT
Name
2014_1001_DemandShaping_RossBeathWixom.pdf
Size
1.54 MB
Format
Adobe PDF
Checksum (MD5)
a8f78be85badd59f70a0e4237c124d4f
Author(s)
Ross, Jeanne W.
Beath, Cynthia M.
Wixom, Barbara H.
Date Issued
October 16, 2014
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W., Cynthia M. Beath, and Barbara H. Wixom. “Demand Shaping: Changing the Conversation About IT.” MIT CISR Research Briefing Volume XIV, no. 10 (October 2014). https://dspace.mit.edu/handle/1721.1/174938.
Series/Report no.
MIT CISR Research Briefing, Vol. XIV, No. 10
Abstract
An MIT CISR survey of 195 IT and business leaders found that the quality of a company s IT investment portfolio depends on executive understanding of IT issues such as the change management requirements of proposed projects and the key milestones in their project methodology. This briefing reviews the nature of the IT-business executive conversations that lead to executive understanding. A brief vignette of the management practices at Fidelity Investments Asset Management offers an example of how companies are changing conversations about IT investment.
Subjects
Organizational Structure and Agility
Demand Shaping
IT investment and portfolio management
Design/Management of the IT Unit
IT Governance
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
