The MIT Marketing Group

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40547_2022_Article_126.pdf

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463.81 KB

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22500ecf0924aa7e1058e048d372c7b3

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Author(s)

Hauser, John R.

Date Issued

April 2022

Journal

Customer Needs and Solutions

Publisher

Springer Science and Business Media LLC

Citation

Hauser, John R. 2022. "The MIT Marketing Group."

Version

Final published version

MIT Department

Sloan School of Management

Terms of Use

Creative Commons Attribution

Persistent DSpace Link

DOI of Published Version

https://doi.org/10.1007/s40547-022-00126-3