The MIT Marketing Group
Name
40547_2022_Article_126.pdf
Size
463.81 KB
Format
Unknown
Checksum (MD5)
22500ecf0924aa7e1058e048d372c7b3
Author(s)
Hauser, John R.
Date Issued
April 2022
Journal
Customer Needs and Solutions
Publisher
Springer Science and Business Media LLC
Citation
Hauser, John R. 2022. "The MIT Marketing Group."
Version
Final published version
MIT Department
Sloan School of Management
Terms of Use
Creative Commons Attribution
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1007/s40547-022-00126-3