The evolution of mobile industry : modular to integral
Name
761722191-MIT.pdf
Description
Full printable version
Size
27.34 MB
Format
Adobe PDF
Checksum (MD5)
04c54147685d423b01c7131a605fe95f
Author(s)
Nag, Ipshita
Advisor(s)
Henry Birdseye Weil.
Alternative Title
Evolving structure of the telecom industry : from modular to integral
Date Issued
2011
Publisher
Massachusetts Institute of Technology
Abstract
This thesis explores the dynamics of the mobile industry in the US. One in every four Americans owns a smart phone. Smart phones are fuelling the growth of the mobile web and an ecosystem of mobile applications. As innovative applications and services capture the marketplace, which factors ensure greater user adoption is essential to building attractive services. Despite innovation in network technology and billions of dollars invested in evolving into newer generations of technology, providing high capacity, low latency and high availability, the mobile network is fast becoming a medium to supply mobile services and is losing the capacity to distinguish itself based on network features. Many are of the opinion that the network itself is getting commoditized. The rapid growth in the mobile industry has led to evolution in the industry value chain. This thesis addresses the following questions: 1) What makes a product/ service on the mobile platform attractive for users to adopt them? 2) What has led to commoditization of mobile network? 3) How has the nature of the industry evolved? By employing systems tools like stakeholder theory, gear model (value chain mapping) and system dynamics, the nature of the mobile industry is studied. Various stakeholders and components in the value chain are identified to understand what their individual needs are and how are they met. The thesis conclusions are supported by conducting research from academic journals, market reports and online journals/ blogs.
Description
Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, February 2011.
"Dec. 2010." Cataloged from PDF version of thesis.
Includes bibliographical references (p. [100]-[102]).
Subjects
Engineering Systems Division.
System Design and Management Program.
MIT Department
System Design and Management Program.
Massachusetts Institute of Technology. Engineering Systems Division
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