Spontaneous inference processes in advertising : the effects of conclusion omission and salience of consequences on attitudes and memory

Name

spontaneousinfer00kard.pdf

Size

1.84 MB

Format

Adobe PDF

Checksum (MD5)

5ce4df61200a67ef84c29745018e0c1d

Author(s)

Kardes, Frank R.

Date Issued

1986

Publisher

Cambridge, Mass. : The Marketing Center Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1832-86.

Persistent DSpace Link