Analysis of China's education market and the entrepreneurial strategy of a Chinese education venture
Name
1051237345-MIT.pdf
Description
Full printable version
Size
4.33 MB
Format
Adobe PDF
Checksum (MD5)
a8c3a7730f2d91d6102c90231ade580a
Author(s)
Liu, Chengang, S.M. Sloan School of Management
Advisor(s)
Michael A. Cusumano.
Date Issued
2018
Publisher
Massachusetts Institute of Technology
Abstract
Since the past several years, Internet and Artificial Intelligence (AI) are at their zenith. Application of these technologies has reshaped most industries and has largely impacted the lives of people. Education is an essential part of an individual's welfare and a country's future. However, we find a slower than average speed, in the spread of Internet technologies in education. On the other hand, education in China is very backward. Millions of people who live in second-tier cities, small towns and rural areas do not have access to high-quality education. This phenomenon leads to Polarization of the Society and lowers social mobility. However, the situation of lesser development in education also indicates a market with great potential. The online education market is regarded as one of the most promising fields of the next decade. Moreover, people have witnessed many Chinese Online Education Technology startups emerged in the past several years. These education startups have different advantages and diverse strategies. This thesis will examine the current e-learning market, analyze the pros and cons of different models, choose the right model for a startup and recommend a roadmap to viable and profitable Chinese Educational ventures.
Description
Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2018.
Cataloged from PDF version of thesis.
Includes bibliographical references (page 49).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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