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Defensive marketing strategy : empirical applications

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11228241-MIT.pdf

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Author(s)
Halloran, Michael J
•
Silver, Marc A
Advisor(s)
John R. Hauser.
Date Issued
1983
Publisher
Massachusetts Institute of Technology
Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983.
MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.
Bibliography: leaves 141-142.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
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http://hdl.handle.net/1721.1/15492
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