Quantifying Social Influence in an Online Cultural Market
Name
Krumme-2012-Quantifying social i.pdf
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437 KB
Format
Adobe PDF
Checksum (MD5)
86de371977cbb5d3f3ade4bad6df970f
Author(s)
Krumme, Katherine Ann
Cebrian, Manuel
Pickard, Galen E.
Pentland, Alex Paul
Date Issued
May 2012
Journal
PLoS ONE
Publisher
Public Library of Science
Citation
Krumme, Coco et al. “Quantifying Social Influence in an Online Cultural Market.” Ed. Juan A. Añel. PLoS ONE 7.5 (2012): e33785.
Version
Final published version
Abstract
We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process–the decision to sample and the decision to download a song. Contrary to conventional wisdom, social influence is material to the first step only. The model also identifies the role of placement in mediating social signals, and suggests that in this market with anonymous feedback cues, social influence serves an informational rather than normative role.
MIT Department
Massachusetts Institute of Technology. Media Laboratory
Program in Media Arts and Sciences (Massachusetts Institute of Technology)
Terms of Use
Creative Commons Attribution
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1371/journal.pone.0033785
