Estimating the dynamic effects of marketing communications expenditures

Name

estimatingdynami00mont.pdf

Size

2.04 MB

Format

Adobe PDF

Checksum (MD5)

54136d39d302b283ada54eeef8bb6fd6

Author(s)

Montgomery, David Bruce.

•

Silk, Alvin J.

Date Issued

1971

Publisher

[Cambridge, Mass., M.I.T.]

Series/Report no.

Working paper (Sloan School of Management) ; 558-71.

Subjects

Advertising media planning

Advertising

Mathematical models.

Drugs.

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