The measurement and improvement of R & D marketing effectiveness.

Name

measurementimpro00robe.pdf

Size

1.4 MB

Format

Adobe PDF

Checksum (MD5)

8120c1bb06cb4442a90cd5a0af39aa36

Author(s)

Roberts, Edward Baer.

Date Issued

1967

Publisher

[Cambridge, M.I.T.]

Series/Report no.

Working paper (Sloan School of Management) ; 235-67.

Description

Research Program on the Management of Science and Technology.

Presented at the 5th Annual Management Conference on Marketing in the Defense Industries, May 19, 1966.

Subjects

Research, Industrial

Marketing.

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