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The measurement and improvement of R & D marketing effectiveness.

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Author(s)
Roberts, Edward Baer.
Date Issued
1967
Publisher
[Cambridge, M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 235-67.
Description
Research Program on the Management of Science and Technology.
Presented at the 5th Annual Management Conference on Marketing in the Defense Industries, May 19, 1966.
Subjects
Research, Industrial
Marketing.
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