Demand allocation strategies in the seasonal retail industry
Name
174970859-MIT.pdf
Description
Full printable version
Size
6.07 MB
Format
Adobe PDF
Checksum (MD5)
608a117571b232b35a8994c8f389e9cf
Author(s)
Chan, Carin H
Advisor(s)
Deborah Nightingale and Sara L. Beckman.
Date Issued
2007
Publisher
Massachusetts Institute of Technology
Abstract
Amazon.com is a publicly-held company headquartered in Seattle, Washington. It revolutionized the retail industry by being one of the first major companies to sell goods over the Internet. It is an international company servicing countries throughout the world with goods ranging from books to jewelry. Amazon.com fulfills its customers' orders through a series of fulfillment centers throughout the United States. The goal of this thesis is to present a framework for testing and validating off-peak demand allocation strategies. Using Amazon.com as a primary study, this framework explores variable cost and transportation cost for the retail industry. The Amazon.com organization is discussed. Then a presentation on variable cost and transportation cost is introduced. A model is then introduced that ties variable and transportation costs together. This thesis concludes with a discussion on labor and transportation improvements implemented by other companies.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Manufacturing Program at MIT, 2007.
Includes bibliographical references (p. 64-65).
Subjects
Sloan School of Management.
Engineering Systems Division.
Leaders for Manufacturing Program.
MIT Department
Leaders for Manufacturing Program at MIT
Massachusetts Institute of Technology. Engineering Systems Division
Sloan School of Management
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