Bancolombia: Coordinating Multiple Digital Transformations
Name
MIT_CISRwp455_Bancolombia_DiazBaqueroWoerner.pdf
Size
1.78 MB
Format
Adobe PDF
Checksum (MD5)
f533305c6ba5d25d03a0bccf8eb833c4
Author(s)
Diaz Baquero, Andrea Patricia
Woerner, Stephanie L.
Date Issued
April 21, 2022
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Diaz Baquero, Andrea Patricia and Stephanie L. Woerner. “Bancolombia: Coordinating Multiple Digital Transformations.” Working paper 455, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2022. https://dspace.mit.edu/handle/1721.1/175335.
Series/Report no.
MIT Sloan School of Management Working Paper 6785-22
CISR Working Paper 455
Abstract
Bancolombia is the largest commercial bank in Colombia and one of the largest in Latin America. This story traces Bancolombia s journey as it embarked on a wide-ranging digital transformation that encompassed the implementation of an ecosystem strategy and the launch of a neobank an entirely online bank. It highlights how Bancolombia used Nequi to learn how digital-only banks worked and to challenge Bancolombia s traditional ways of working. It also describes the platform work that Bancolombia did to accomplish its ecosystem strategy.
Subjects
Assessing Performance and Value
Business Models
Innovation and Strategy
Future Ready/Pathways
Terms of Use
© Authors. All Rights Reserved. No additional permission needed for educational uses.
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