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  5. A marketing mix model developed from single source data : a semiparametric approach

A marketing mix model developed from single source data : a semiparametric approach

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Author(s)
Abe, Makoto
Advisor(s)
John D.C. Little.
Date Issued
1991
Publisher
Massachusetts Institute of Technology
Description
Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Physics, 1991.
Includes bibliographical references (leaves 215-222).
Subjects
Physics
MIT Department
Massachusetts Institute of Technology. Department of Physics
Massachusetts Institute of Technology. Operations Research Center
Terms of Use
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Persistent DSpace Link
http://hdl.handle.net/1721.1/85714
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