Brandaid: an on-line marketing-mix model
Name
brandaidonlinema00litt.pdf
Size
3.21 MB
Format
Adobe PDF
Checksum (MD5)
eb5aea218eb994ad861f8b2808b76e22
Author(s)
Little, John D. C.
Date Issued
1972
Publisher
Cambridge, M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 586-72.
Subjects
Marketing
Management
Mathematical models.
Persistent DSpace Link