A multiattribute utility diffusion model : Theory and application to the pre-launch forecasting of automobiles

Roberts, John H. (John Heath)

A multiattribute utility diffusion model : Theory and application to the pre-launch forecasting of automobiles

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Author(s)

Roberts, John H. (John Heath)

Advisor(s)

Glen L. Urban.

Date Issued

1984

Publisher

Massachusetts Institute of Technology

Description

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1984.

MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.

Bibliography: leaves 286-299.

Subjects

Sloan School of Management.

MIT Department

Sloan School of Management

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