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Marketing strategy in the service industry : a product life cycle case study

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15092392-MIT.pdf

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Author(s)
Isenhour, Linda C
Advisor(s)
Steven H. Star.
Date Issued
1986
Publisher
Massachusetts Institute of Technology
Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.
MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY
Bibliography: leaves 92-96.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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