Expanding Digital Innovation at Audi
Name
MIT_CISRwp415a_Audi_FonstadMocker.pdf
Size
2.16 MB
Format
Adobe PDF
Checksum (MD5)
4d719ecaaf16a097ffcd585fb5e957c7
Author(s)
Fonstad, Nils O.
Mocker, Martin
Date Issued
October 6, 2016
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Fonstad, Nils O. and Martin Mocker. “Expanding Digital Innovation at Audi.” Working paper 415a, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2016. https://dspace.mit.edu/handle/1721.1/175327.
Series/Report no.
MIT Sloan School of Management Working Paper 5228-16
CISR Working Paper 415a
Abstract
In 2016, German car manufacturer the Audi Group (AUDI AG) was working on an expanding array of digital innovations. The goals of these innovations varied, and included strengthening customer- and employee-facing processes, digitally enhancing existing products, and developing new, potentially disruptive business models. Audi s IT unit was critical to each of these efforts. This case examines the different ways in which digitization can help to enhance and transform an organization s processes, products, and business models. The case also highlights the challenges that may arise as organizations attempt to expand and diversify their portfolio of digital innovations.
Subjects
Innovation and Strategy
Enterprise Architecture
Design/Management of the IT Unit
Digital Innovation
Terms of Use
© Authors. All Rights Reserved. No additional permission needed for educational uses.
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