PepsiAmericas: Building an Information Savvy Company
Name
Pepsi BeathRoss2.pdf
Size
521.5 KB
Format
Adobe PDF
Checksum (MD5)
fe30568d94a4856c49a7decb58d38686
Author(s)
Beath, Cynthia M.
Ross, Jeanne W.
Date Issued
February 2010
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology; Cambridge, MA
Series/Report no.
MIT Sloan School of Management Working Paper;4934-11
CISR Working Paper;378
Abstract
In 2009 PepsiAmericas was learning how to leverage an information backbone
designed to provide information to the firm’s decision makers at all levels of the organization. The firm had built this information backbone—and the business capability to use it effectively— over an 8-year period beginning in 2001. This case describes how business and IT leaders worked together to create an information savvy organization. It describes the stream of IT
investments, organizational changes, and metrics that helped PepsiAmericas evolve from a regional business that shipped truckloads of Pepsi and Mountain Dew to an enterprise that
delivered hundreds of SKUs as needed to powerful national retailers. PepsiAmericas’ IT-enabled capabilities helped the firm respond to drastic market changes and enhance business competitiveness. The question PepsiAmericas management faced going forward was how to leverage its information-based business capabilities in a global market.
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