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  4. Structure of repeat buying for new packaged goods

Structure of repeat buying for new packaged goods

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Author(s)
Kalwani, Manohar U.
•
Silk, Alvin J.
Date Issued
1978
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 1032-78.
Persistent DSpace Link
http://hdl.handle.net/1721.1/49160
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