Structure of repeat buying for new packaged goods
Name
structureofrepea00kalw.pdf
Size
1.57 MB
Format
Adobe PDF
Checksum (MD5)
1559601b250b74892a9095a8fb0f902c
Author(s) •
Kalwani, Manohar U.
Silk, Alvin J.
Date Issued
1978
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 1032-78.
Persistent DSpace Link