Innovating with Greater Impact at Posten Norge
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MIT_CISRwp440_InnovationPostenNorge_Fonstad.pdf
Size
800 KB
Format
Adobe PDF
Checksum (MD5)
6d219b9ed136430e8a4297bc532b4356
Author(s)
Fonstad, Nils O.
Date Issued
January 24, 2020
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Fonstad, Nils O. “Innovating with Greater Impact at Posten Norge.” Working paper 440, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2020. https://dspace.mit.edu/handle/1721.1/175332.
Series/Report no.
MIT Sloan School of Management Working Paper 6769-20
CISR Working Paper 440
Abstract
This case study describes why and how executives at Posten Norge AS, hereinafter referred to as Norway Post, introduced a new approach to digital innovation it called the Helix Model. In an effort to significantly increase the business value Norway Post realized from innovation efforts, the new approach changed decision rights and introduced a test-and-learn approach for developing digital offerings to customers and employees. Although still in its early stages of adoption at the end of the 2010s, Norway Post had already realized enough benefits from the new approach to invest in its adoption even more aggressively. Cross-functional teams using the Helix Model had generated valuable insights into which specific offerings were desirable to end-users, feasible for Norway Post, and made business sense and why. Consequently, the teams had avoided wasting resources on innovations of little or no value, increased the likelihood of generating competitively advantageous innovations, and helped Norway Post become more agile.
Subjects
Innovation and Strategy
Experimentation and Learning
Business Agility
Digital Innovation
IT Governance
IT-based Business Transformation
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