Perceptual maps and the optimal location of new products
Name
SWP-1722-12883516.pdf
Size
2.56 MB
Format
Adobe PDF
Checksum (MD5)
24b8b8ac0a927be9cc2be2d31dcba30d
Date Issued
1985
Publisher
Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 1722-85.
Description
Draft: October 1985.
Bibliography: p. 39-46.
Persistent DSpace Link