Perceptual maps and the optimal location of new products

Name

SWP-1722-12883516.pdf

Size

2.56 MB

Format

Adobe PDF

Checksum (MD5)

24b8b8ac0a927be9cc2be2d31dcba30d

Date Issued

1985

Publisher

Massachusetts Institute of Technology, Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 1722-85.

Description

Draft: October 1985.

Bibliography: p. 39-46.

Persistent DSpace Link