Newspaper marketing strategies

Ashford, Philip

Newspaper marketing strategies

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25142392-MIT.pdf

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Author(s)

Ashford, Philip

Advisor(s)

Birger Wernerfelt.

Date Issued

1991

Publisher

Massachusetts Institute of Technology

Description

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.

Title as it appears in the June, 1991 M.I.T. Graduate List: Newspaper pricing strategies.

Includes bibliographical references (leaves 39-40).

Subjects

Sloan School of Management

MIT Department

Sloan School of Management

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M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

http://dspace.mit.edu/handle/1721.1/7582

Persistent DSpace Link

http://hdl.handle.net/1721.1/13310