A quantitative approach to magazine advertisement format selection

Name

quantitativeappr00diam.pdf

Size

2.17 MB

Format

Adobe PDF

Checksum (MD5)

bf1f4ae688fadb95b7f9c0482f120ced

Author(s)

Diamond, Daniel S.

Date Issued

1967

Publisher

[Cambridge, Mass., M.I.T.]

Series/Report no.

Working paper (Sloan School of Management) ; 277-67.

Subjects

Advertising media planning.

Advertising, Magazine.

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