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A theory of consumer promotions : managerial implications

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Author(s)
McAlister, Leigh.
Date Issued
1983]
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1458-83.
Description
"Preliminary draft."
"July, 1983."
Subjects
Consumers.
Sales promotion
Mathematical models.
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