A theory of consumer promotions : managerial implications

Name

theoryofconsumer02mcal.pdf

Size

1.92 MB

Format

Adobe PDF

Checksum (MD5)

872c24ce823e982ae1e6b0a5191667fd

Author(s)

McAlister, Leigh.

Date Issued

1983]

Publisher

Cambridge, Mass. : Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1458-83.

Description

"Preliminary draft."

"July, 1983."

Subjects

Consumers.

Sales promotion

Mathematical models.

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