Enabling Factors in Successful Product Development
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CP_050815_Tang,Liu,Seering,Otto_ICED.pdf
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Checksum (MD5)
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Author(s)
Tang, Victor
Liu, Bing
Kellam, Benjamin A.
Otto, Kevin N.
Seering, Warren P.
Date Issued
August 15, 2005
Abstract
The research literature and industry best-practices report a vast number of enabling factors
that contribute to successful product development (PD). Collectively this body of work also
establishes the causal linkages between these enabling factors and overall success in PD. But
what specific factors will produce what specific outcomes are vague and ambiguous. To address
this apparent void, we find distinct sets of PD enabling factors that are statistically accurate
predictors of the specific project outcomes of profit, market share, customer satisfaction,
organizational effectiveness, and product quality. We are also motivated to help organizations
improve their PD. To that end, we develop a diagnostic tool using the factors that predict our
five PD outcomes. The tool is used to pinpoint weaknesses and focus improvements to achieve
specific desired outcomes. Results of in situ testing of the tool are reported in this article. The
guiding principles of this work are specificity and actionability: specific enabling factors that
can produce specific results, and an actionable diagnostic-tool that practitioners can use to
improve the practice and results of their PD projects.
Subjects
PD success factors
PD diagnostics
PD capability
PD performance
Terms of Use
Attribution-NonCommercial-ShareAlike 3.0 United States
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