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  4. A model of adaptive control of promotional spending.

A model of adaptive control of promotional spending.

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Author(s)
Little, John D. C.
Date Issued
1965
Publisher
[Cambridge, M. I. T.]
Series/Report no.
Working paper (Sloan School of Management) ; 122-65.
Subjects
Marketing
Mathematical models.
Persistent DSpace Link
http://hdl.handle.net/1721.1/48434
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