A model of adaptive control of promotional spending.
Name
modelofadaptivec00litt.pdf
Size
2 MB
Format
Adobe PDF
Checksum (MD5)
c42ea8c989163f61e9e489cee91ee1d3
Author(s)
Little, John D. C.
Date Issued
1965
Publisher
[Cambridge, M. I. T.]
Series/Report no.
Working paper (Sloan School of Management) ; 122-65.
Subjects
Marketing
Mathematical models.
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