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Multi-project strategy and market-share growth : the benefits of rapid design transfer in new product development

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Author(s)
Nobeoka, Kentaro.
•
Cusumano, Michael A.
Date Issued
1994
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 3686.
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