Form Attributes to Measure and Understand Aesthetic Preferences
Name
v006t06a018-detc2023-116601.pdf
Description
Published version
Size
1.44 MB
Format
Adobe PDF
Checksum (MD5)
db8445d31a152e7d70e9af989af6ea18
Author(s)
Saadi, Jana I
Yang, Maria C
Chong, Leah
Date Issued
August 20, 2023
Journal
Volume 6: 35th International Conference on Design Theory and Methodology (DTM)
Publisher
American Society of Mechanical Engineers
Citation
Saadi, Jana I, Yang, Maria C and Chong, Leah. 2023. "Form Attributes to Measure and Understand Aesthetic Preferences." Volume 6: 35th International Conference on Design Theory and Methodology (DTM).
Version
Final published version
Abstract
Abstract
The aesthetics of a product is critical to its desirability, and can be described in terms of syntactics and semantics. Syntactic aesthetics is an objective description based on the form and configuration of a product, while semantic aesthetics is a subjective interpretation of the form and gestalt of a product. This study seeks to identify a set of syntactic attributes to describe form and understand if an individual’s preferences for a form are consistent from one product to another. Form attributes from previous literature were expanded upon to create a consistent vocabulary for syntactic aesthetics that can be used to describe multiple products. Combinations of four selected attributes are utilized to describe a diverse set of designs for two products: vases and canopies. Conjoint analysis is used to quantitatively measure the form preferences of individuals towards different combinations of attribute levels of the objects. Results from conjoint analysis applied to vase and canopy designs indicate a 61.3% consistency of individual form preferences between the products. It is hoped that this methodology can help designers develop aesthetically consistent products that align with users’ preferences by quantifying users’ aesthetic preferences towards products through a vocabulary for syntactic attributes.
The aesthetics of a product is critical to its desirability, and can be described in terms of syntactics and semantics. Syntactic aesthetics is an objective description based on the form and configuration of a product, while semantic aesthetics is a subjective interpretation of the form and gestalt of a product. This study seeks to identify a set of syntactic attributes to describe form and understand if an individual’s preferences for a form are consistent from one product to another. Form attributes from previous literature were expanded upon to create a consistent vocabulary for syntactic aesthetics that can be used to describe multiple products. Combinations of four selected attributes are utilized to describe a diverse set of designs for two products: vases and canopies. Conjoint analysis is used to quantitatively measure the form preferences of individuals towards different combinations of attribute levels of the objects. Results from conjoint analysis applied to vase and canopy designs indicate a 61.3% consistency of individual form preferences between the products. It is hoped that this methodology can help designers develop aesthetically consistent products that align with users’ preferences by quantifying users’ aesthetic preferences towards products through a vocabulary for syntactic attributes.
MIT Department
Massachusetts Institute of Technology. Department of Mechanical Engineering
Terms of Use
Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1115/detc2023-116601
