Managing market share when consumers seek variety

Name

managingmarketsh00fein.pdf

Size

1.6 MB

Format

Adobe PDF

Checksum (MD5)

d12afb59332932f4d9882b337f93db01

Author(s)

Feinberg, Fred M.

•

McAlister, Leigh

Date Issued

1985]

Publisher

Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 1702-85.

Description

"August, 1985."

Subjects

Consumers

Marketing.

Models.

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