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Managing market share when consumers seek variety

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managingmarketsh00fein.pdf

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Author(s)
Feinberg, Fred M.
•
McAlister, Leigh
Date Issued
1985]
Publisher
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 1702-85.
Description
"August, 1985."
Subjects
Consumers
Marketing.
Models.
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