Strategies of manufacturers in the automobile sector
Name
899208657-MIT.pdf
Description
Full printable version
Size
8.85 MB
Format
Adobe PDF
Checksum (MD5)
f6001ca7f5a725f753e16cf69f7fd2e9
Author(s)
Bodduluri, Radhika Mohan Choudary
Advisor(s)
Christopher R. Knittel.
Date Issued
2014
Publisher
Massachusetts Institute of Technology
Abstract
An in-depth analysis of the automobile data from 1980 to 2006 is carried out with a goal of understanding strategies employed by various manufacturers in bringing their models to the market in a retrospective fashion. The data analysis tries to identify the differences in specific parameters of focus by US and Asian manufacturers which might have led to their strategies of market positioning over this period. The analysis itself is carried out both qualitatively by understanding the data in different ways, and qualitatively by running regressions. We show that fuel economy and acceleration were the two parameters of focus for Asian Manufacturers whereas US manufacturers might have focused more on horsepower and torque during this period.
Description
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2014.
Cataloged from PDF version of thesis.
Includes bibliographical references.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
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