Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test
Name
09305475-MIT.pdf
Description
Full printable version
Size
5.26 MB
Format
Adobe PDF
Checksum (MD5)
686c78581f58fa2bf40d415f0f549581
Author(s)
Carter, Theresa Idella
Mucha, Zofia Barabara
Advisor(s)
Glen L. Urban.
Date Issued
1982
Publisher
Massachusetts Institute of Technology
Description
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.
MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.
Bibliography: leaves 149-150.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
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