Smart grid technologies and the development of a decision making framework for market entry
Name
659566335-MIT.pdf
Description
Full printable version
Size
9.35 MB
Format
Adobe PDF
Checksum (MD5)
b97272ad232bc7eebecabe9162d271f8
Author(s)
Lankton, Calman (Calman Ballow)
Advisor(s)
John Kassakian and Jonathan Byrnes.
Date Issued
2010
Publisher
Massachusetts Institute of Technology
Abstract
This thesis explores business opportunities in the "smart grid" environment for the Power Electronics Global Product Group (PE GPG) of ABB, Ltd. The goal of this thesis is three-fold: 1) Provide a detailed definition of the smart grid landscape. 2) Create a framework for decision makers in the face of uncertainty, providing a view of both current initiatives and growth opportunities. 3) Use this framework to identify areas where the PE GPG can have the greatest market success in terms of revenue and profit; and perform a high-level analysis of those key opportunities, including a preliminary market, technical, and financial assessment. Working with key stakeholders across the unit and corporate level, the smart grid was defined, with a technologies map created, and key opportunities identified. With the opportunity set defined, a framework was developed to aid senior management in finding the best opportunities in the smart grid market. By subsequently applying this framework, two segments were identified as the most promising: plug-in electric vehicle charging and battery energy storage. While straightforward to identify opportunities in this manner, this process really highlighted the need for a comprehensive framework for decision makers, as well as the importance of such tools in identifying promising new projects, allocating resources efficiently, and communicating the strategic vision throughout the organization on an ongoing basis.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Global Operations Program at MIT, 2010.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 80-85).
Subjects
Sloan School of Management.
Engineering Systems Division.
Leaders for Global Operations Program.
MIT Department
Leaders for Global Operations Program at MIT
Massachusetts Institute of Technology. Engineering Systems Division
Sloan School of Management
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