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The marketing executive and management information systems.

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marketingexecuti00amst.pdf

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Author(s)
Amstutz, Arnold E.
Date Issued
1966
Publisher
[Cambridge, M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 213-66.
Subjects
Management information systems.
Marketing
Management.
Persistent DSpace Link
http://hdl.handle.net/1721.1/48499
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