Corporate social responsibility in Brazil : a comparative analysis of two paper companies
Name
60250011-MIT.pdf
Description
Full printable version
Size
3.55 MB
Format
Adobe PDF
Checksum (MD5)
b3dc83dd8cc5d062c7f67e51ec1cc4ea
Author(s)
Nascimento, Ana Paula M. do, 1966-
Advisor(s)
Judith Layzer.
Date Issued
2004
Publisher
Massachusetts Institute of Technology
Abstract
If being socially responsible can result in short or long-term economic benefits, then why do not all companies adopt corporate social responsibility (CSR) practices? This thesis draws on general assumptions from illustrative examples of two paper companies in Brazil--Aracruz and Riocell-- to answer this question. The two examples suggest that stakeholder pressure, managers' perceptions of the economic benefits of CSR and managers' environmental and social values affect the decisions of companies to adopt corporate social responsibility. In addition, data from these two paper companies indicate that company size and economic and political context explain the variations of CSR practices between Aracruz and Riocell. This study argues that both companies have responded to pressures from stakeholders in different ways. As a result, their corporate social responsibility practices have been different. If the goals of companies are to demonstrate increased commitment to corporate social responsibility and to strengthen these practices, businesses need to focus on extending their actions beyond compliance, and incorporate corporate social responsibility as part of their policies.
Description
Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2004.
Includes bibliographical references (leaves 57-62).
Subjects
Urban Studies and Planning.
MIT Department
Massachusetts Institute of Technology. Department of Urban Studies and Planning
Terms of Use
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