Product Concept Metrics: a Preliminary Study Working Paper
Name
Takala_ProdConcept_WkgPpr_Jul2001.pdf
Size
250.76 KB
Format
Adobe PDF
Checksum (MD5)
46764984a5e2b48ffba99490a4b1186a
Author(s)
Takala, Roope
Hölttä, Katja
Date Issued
July 2001
Abstract
Metrics for product concept evaluation and screening is a relatively unstudied topic of product development.
Having a clearly documented set of metrics for concept screening decisions is a prerequisite for an educated and traceable decision making process. Measuring product concepts and comparing the results of pervious products and their success rates to the metrics documented for their screening provides a basis on which to improve the efficiency of product development work. In this study a list of product concept screening metrics, or issues if you please, is put forth. This list is priorized according to the importance of the metrics. The relative importance of the metrics is determined for a number of different groups, including
academia and industry, along with geographical samples from Finland and the USA. Furthermore a brief study on published product concepts is presented to show that some of these metrics are indeed researched by companies and to determine the information that companies seek to obtain by publishing product concepts. Finally the realtion of the results of these studies is discussed in terms of theirimplications to the management of research and development in corporations.
Subjects
product concept evaluation
concept screening
metrics
MIT Department
Massachusetts Institute of Technology. Center for Innovation in Product Development
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