Aggregate advertising response models : the state of the art
Name
SWP-1048-04961308.pdf
Size
2.86 MB
Format
Adobe PDF
Checksum (MD5)
4b5e6f0e43290b6a03a99d6e525232e9
Date Issued
1979
Publisher
Alfred P. Sloan School of Management, MIT
Series/Report no.
Working paper (Sloan School of Management) ; 1048-79.
Description
Bibliography: p. [39]-[42].
Persistent DSpace Link