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Aggregate advertising response models : the state of the art

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SWP-1048-04961308.pdf

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Date Issued
1979
Publisher
Alfred P. Sloan School of Management, MIT
Series/Report no.
Working paper (Sloan School of Management) ; 1048-79.
Description
Bibliography: p. [39]-[42].
Persistent DSpace Link
http://hdl.handle.net/1721.1/1950
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