Emerging trends in mobile OS platforms
Name
761714412-MIT.pdf
Description
Full printable version
Size
17.02 MB
Format
Adobe PDF
Checksum (MD5)
c073c2875c4f07bbdd672187ca6c08e0
Author(s)
Mohammed, Irfan, S.M. Massachusetts Institute of Technology
Advisor(s)
Michael A. Cusumano.
Alternative Title
Emerging trends in mobile operating system platforms
Date Issued
2011
Publisher
Massachusetts Institute of Technology
Abstract
Smartphones with a market penetration of over 31% in US among mobile users have become a mass-market product within a short 4-year period since the launch of iPhone. Tablets are showing similar trajectory in terms of adoption. Currently iPhone and Android own the majority market share in the consumer space and RIM is yet to find any real success. In this thesis work, historical and current landscape for the mobile market industry has been studied. Leading Smartphone operating system vendors and their strategies for managing multi-sided platform were studied and relevant impact on market share was analyzed. Google with a fragmented eco-system and Apple with integrated architecture took a very different approach to market leadership and these approaches were studied in detail. Apart from the above, this thesis sought to answer the following questions: 1) How can the Smartphone OS platform vendors sustain their dominance in the mobile eco-system as other players in the value chain look to increase their share of value-capture? And 2) what kind of pacts can they make in the long run among themselves to retain their market power?
Description
Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2011.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 120-126).
Subjects
Engineering Systems Division.
System Design and Management Program.
MIT Department
System Design and Management Program.
Massachusetts Institute of Technology. Engineering Systems Division
Terms of Use
M.I.T. theses are protected by
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
Persistent DSpace Link
